The Maryland Analytics Program (MAP) enables state agencies to make data-driven decisions that improve digital services. Managed by the Maryland Digital Service (MDDS), the public dashboard at analytics.maryland.gov highlights how people interact with state websites, helping agencies better understand constituent behavior, engagement, and accessibility.
The dashboard uses data collected from a wide range of public-facing informational and transactional websites. It is updated regularly to reflect near real-time activity while maintaining privacy and performance.
To ensure clarity and relevance, this dashboard only includes:
This filtering removes low-traffic or misconfigured data and focuses on meaningful patterns across public digital services. As a result, some differences may exist between this dashboard and the full data seen in internal Google Analytics views.
We do not collect or store personally identifiable information (PII). All analytics are aggregated and anonymized to protect the privacy of Marylanders.
Note: Not all of Maryland’s state government websites are represented in this dashboard. Only sites that participate in the program.
A session is a group of user interactions on your website that happen within a set timeframe. A session ends after 30 minutes of inactivity or at midnight, and may include multiple page views or interactions.
A page view is recorded every time a page is loaded or reloaded. This includes repeated views of a single page by the same visitor.
Total Users reflects the number of unique visitors who have initiated sessions during a specific time period.
Quality Assurance reflects the credibility and usability of a website. It includes checks for broken links, outdated content, page speed, and whether only secure, approved domains are used.
Accessibility ensures that everyone, including people with disabilities, can access and use digital services. The dashboard reports accessibility based on adherence to standards such as WCAG and WAI-ARIA.
SEO measures how well content is structured and presented so that it can be discovered in search engines like Google. It includes factors like mobile responsiveness, content quality, and technical structure.
